Hey, Sweet Stuff
Hey, Sweet Stuff is a custom cake and confections shop in Hamilton. The identity is classically inspired with contemporary influences, as is style of the cakes produced by the owner so it is reflective of her style. The identity has a lot of interesting design elements: various patterns, colours, illustrations, and fonts. The website serves as a showcase for the cakes designed by the boutique and allows new customers to easily browse cake options and gather ideas for their cake.
Project Details
Role: Art Direction, Copywriting, Design, Development
Services
- logo & identity design
- stationery; business cards, letterheads
- copywriting
- website IA evaluation
- website design
- website construction with search engine optimization (SEO)
The Result
- unique logo design for saturated industry
- identity with various layers of design elements
- search engine recognition in desired area
- clean presentation of services
Client Testimonial
What can I say about Elaine Stam other than: AMAZING. Over the last few months Elaine has taken my little business and given my brand an identity, voice and a sense of elegance. She helped me achieve what I never thought a website could look like, showcasing my work in a creative and playful way. All the while using the styles that I really love. Many of my clients have commented on the beauty, easy navigation and how unique Heysweetstuff.ca is. My business has grown and reached new clients. I guess the web does work! I highly recommend Elaine Stam for all web, branding and design work. I wish I could have her in my back pocket to consult at my every desire! ~Jessica Cobian