Palmerston painting is a high-end Toronto interior home painting company. To stand out from the competition we focused on what the Palmerston Painting brand stands for. The company is very environmentally responsible and works exclusively in downtown Toronto. I created the tagline: "professional. reliable. local."to speak to the community and let customers know they are local and not a painter working from outside the city.
As well as their environmental stance, Palmerston Painting is very interested in design and keeps abrest of current trends in paint and interior design so the identity's style is contemporary with a traditional feel and is appealing to clientele of all types. The website features lots of beautiful shots of interior design and the blog has articles about current paint trends. I write all blog articles and manage social networking for Palmerston Painting, providing complete brand management.
Role: Art Direction, Copywriting, Design, Development, Social Networking Maintenance
- logo & identity design
- stationery; business cards, letterheads
- street advertising (posters)
- blog article writing
- website IA evaluation
- website design
- website construction with search engine optimization (SEO)
- social networking maintainance
- timeless brand design
- accessibility to wide range of customers
- top 3 organic search results for 'Eco Painting Toronto'
- search engine recognition
- social networking maintenance
- blog articles keep website updated and customers apprised of current paint trends
I just wanted to send you a quick note to express how delighted I am with the rebranding and new website. Nine years ago when you created my first website I was very happy. At that point we hadn't figured out who my market base was so we went with a classic look that you created. This new look has really got me excited about our future. I've had numerous clients express to me how much they love the website. You nailed the logo and look. I could not be happier. You are an amazing designer and truly a huge part of our success and for that I thank you. ~Robert M.